MarketingStrategy

March 23, 2025

HOW THE POTATO BECAME A PR MASTERCLASS

So I was listening to this episode of Akimbo, where Seth…

by Madge Walas

BusinessMarketingStrategy

March 8, 2025

OLD SCHOOL MARKETING STILL THE KEY TO BRAND SUCCESS TODAY

Imagine you’re launching a new line of luxury chocolates.…

by Madge Walas

MarketingStrategyModern Marketing

October 5, 2020

COMMITMENT IS THE KEY

It was a regular September afternoon, and I was doing my…

by Madge Walas

MarketingBrandingStrategy

September 25, 2020

DOES YOUR CUSTOMER CARE WHAT YOUR LOGO LOOKS LIKE?

When I think about my favourite brands, the first thing…

by Madge Walas

MarketingHospitalityStrategyGuest Loyalty

March 3, 2020

A CHAIRMAN A GIRL AND A BROKEN LINK

After 14 years abroad, she was back. Armed with bold ideas,…

by Madge Walas