HOW THE POTATO BECAME A PR MASTERCLASS

So I was listening to this episode of Akimbo, where Seth…


REINVENTIONS

I've had more reinventions than Madonna and Lady Gaga…


OLD SCHOOL MARKETING STILL THE KEY TO BRAND SUCCESS TODAY

Imagine you’re launching a new line of luxury chocolates.…


DO YOU WANT MORE SALES? TELL A GOOD STORY!

Who doesn’t love a great story? The kind that pulls you in,…


COMMITMENT IS THE KEY

It was a regular September afternoon, and I was doing my…


DOES YOUR CUSTOMER CARE WHAT YOUR LOGO LOOKS LIKE?

When I think about my favourite brands, the first thing…


A CHAIRMAN A GIRL AND A BROKEN LINK

After 14 years abroad, she was back. Armed with bold ideas,…