Madge Walas

It started innocently enough. We were running errands, making a quick stop at the supermarket before heading home. As…

You’ve done your homework—the fundamentals are solid. Segmentation, targeting, and positioning? Nailed it. A brilliant…

et’s explore the marketing genius behind Rolex. Rolex isn’t just a watch; it’s a symbol of success. Alfred Davis and…

I still remember the early days of social media—Facebook in 2006, then Twitter and Instagram lighting up our screens in…

Who doesn’t love a great story? The kind that pulls you in, makes you feel something, and keeps you hooked until the…

Life is basically one big chain of choices. Every day, we make decisions—big, small, life- changing, and some we barely…

It was a regular September afternoon, and I was doing my usual grocery run, grabbing way more than I needed. As I…

Once upon a time, marketing was all about the masses. TV, radio, newspapers, and magazines ruled the world, pushing…

When I think about my favourite brands, the first thing that comes to mind isn’t their logo. It’s a feeling—a certain…

After 14 years abroad, she was back. Armed with bold ideas, a fire in her belly, and a knack for marketing, she was…