March 2, 2021
IF IT BLEEDS IT LEADS.
I still remember the early days of social media—Facebook in 2006, then Twitter and Instagram lighting up our screens in…
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October 26, 2020
DO YOU WANT MORE SALES? TELL A GOOD STORY!
Who doesn’t love a great story? The kind that pulls you in, makes you feel something, and keeps you hooked until the…
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October 8, 2020
CHOICES
Life is basically one big chain of choices. Every day, we make decisions—big, small, life- changing, and some we barely…
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October 5, 2020
COMMITMENT IS THE KEY
It was a regular September afternoon, and I was doing my usual grocery run, grabbing way more than I needed. As I…
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September 29, 2020
TRIBE IS THE NEW COOL
Once upon a time, marketing was all about the masses. TV, radio, newspapers, and magazines ruled the world, pushing…
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September 25, 2020
DOES YOUR CUSTOMER CARE WHAT YOUR LOGO LOOKS LIKE?
When I think about my favourite brands, the first thing that comes to mind isn’t their logo. It’s a feeling—a certain…
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March 3, 2020
A CHAIRMAN A GIRL AND A BROKEN LINK
After 14 years abroad, she was back. Armed with bold ideas, a fire in her belly, and a knack for marketing, she was…
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