IF IT BLEEDS IT LEADS.

I still remember the early days of social media—Facebook in 2006, then Twitter and Instagram lighting up our screens in…


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DO YOU WANT MORE SALES? TELL A GOOD STORY!

Who doesn’t love a great story? The kind that pulls you in, makes you feel something, and keeps you hooked until the…


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CHOICES

Life is basically one big chain of choices. Every day, we make decisions—big, small, life- changing, and some we barely…


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COMMITMENT IS THE KEY

It was a regular September afternoon, and I was doing my usual grocery run, grabbing way more than I needed. As I…


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TRIBE IS THE NEW COOL

Once upon a time, marketing was all about the masses. TV, radio, newspapers, and magazines ruled the world, pushing…


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DOES YOUR CUSTOMER CARE WHAT YOUR LOGO LOOKS LIKE?

When I think about my favourite brands, the first thing that comes to mind isn’t their logo. It’s a feeling—a certain…


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A CHAIRMAN A GIRL AND A BROKEN LINK

After 14 years abroad, she was back. Armed with bold ideas, a fire in her belly, and a knack for marketing, she was…


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